American Advertising Federation 2009: Innovative marketing from “Men in Black” to the iPhone

Geoffrey Precourt

This article, by Geoffrey Precourt, WARC's U.S. Editor, discusses a presentation by DirecTV's Jon Gieselman at the American Advertising Federation's National Conference 2009.

American Advertising Federation 2009: Innovative marketing from "Men in Black" to the iPhone

Geoffrey PrecourtWARC Online

Arguably, Jon Gieselman's most visible contribution to the science of alternative marketing is nearly a decade old-back when "alternative"...

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