Campaign details
Brand: Xoom, A Paypal ServiceAgency: Keyframe, Inc.Country: PHILIPPINES
Marketing context
Filipino immigrants in the US are the lifelines of their families in the Philippines. It is important that money is sent with no delays, to avoid further suffering on the part of their recipients. But, they still use slow and unreliable money transfer services just because they come in a cheaper price, forgetting the true need when sending financial help to their loved ones – speed. That's why Xoom launched a 2-part campaign to remind the senders to always choose Xoom, the fastest...