Campaign details
Brand: World of TanksAgency: WargamingCountry: USA
Marketing context
World of Tanks is a global brand with over 150 million registered users. It's also considered an older game, at least by games industry standards, and continues to grow. However, we are not a household global name like BMW or Coca-Cola. We knew that many who saw these videos would not know what World of Tanks was, which was a great opportunity to show the game in a way that's universally intelligible (it's obviously a visually stunning game you're seeing these people battle within) and...