World of Tanks Action Star

World of Tanks, a video game brand, launched a campaign in the US to increase brand awareness.

Campaign details

Brand: World of TanksAgency: WargamingCountry: USA

Marketing context

World of Tanks is a global brand with over 150 million registered users. It's also considered an older game, at least by games industry standards, and continues to grow. However, we are not a household global name like BMW or Coca-Cola. We knew that many who saw these videos would not know what World of Tanks was, which was a great opportunity to show the game in a way that's universally intelligible (it's obviously a visually stunning game you're seeing these people battle within) and...

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