Campaign details
Brand/Sponsor: Whirlpool Brand
Title: Care Counts Program Cleans Up School Attendance
Campaign Cost: $100,000-$1 million
Campaign Scope: National
Advertising Agency: Digitas
Product Type: Home Appliance
Campaign Start: 08/01/2016
Campaign Ends: 10/31/2016
Campaign Ran: United States
Campaign Description: corporate identity building
Campaign Summary
Whirlpool uncovered that nearly 1 in 5 students in America do not have access to clean clothes and many stay home as a result. This was an issue Whirlpool was uniquely qualified to tackle, so the brand created the Care Counts™ program, teaming up with two...