Whirlpool Brand: Care Counts program cleans up school attendance

This case study explores how Whirlpool, a multi-national manufacturer of home appliances, launched a national campaign in the US to supply 17 schools with washing machines.

Campaign details

Brand/Sponsor: Whirlpool Brand

Title: Care Counts Program Cleans Up School Attendance

Campaign Cost: $100,000-$1 million

Campaign Scope: National

Advertising Agency: Digitas

Product Type: Home Appliance

Campaign Start: 08/01/2016

Campaign Ends: 10/31/2016

Campaign Ran: United States

Campaign Description: corporate identity building

Campaign Summary

Whirlpool uncovered that nearly 1 in 5 students in America do not have access to clean clothes and many stay home as a result. This was an issue Whirlpool was uniquely qualified to tackle, so the brand created the Care Counts™ program, teaming up with two...

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