WARC subscribers can read
VW: Deep Fake - You the Action Hero
Volkswagen, an automotive brand, increased footfall to its dealerships in China by launching AI face-swapping technology that allowed consumers to be part of an action car chase in is Touareg model.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.