Campaign details
Brand: VolkswagenAgency: Grabarz & Partner Werbeagentur GmbHCountry: GERMANY
Marketing Context
For Germans, Volkswagen is not just a car manufacturer - it is a backbone of the German economy and history and a part of everyone's life: Bulli, Beetle or Golf have always been close family members for most people in our nation. And if one of our family members is struggling, we care about him. We want to understand the reasons, we might feel angry and even disappointed. But in the end, it is still 'our Volkswagen' and we are longing for moral...