Volkswagen: Laughing Horses

Volkswagen, an automotive brand, promoted its trailer assist with an emotional and comedic piece of video content that would win back brand love in Germany.

Campaign details

Brand: VolkswagenAgency: Grabarz & Partner Werbeagentur GmbHCountry: GERMANY

Marketing Context

For Germans, Volkswagen is not just a car manufacturer - it is a backbone of the German economy and history and a part of everyone's life: Bulli, Beetle or Golf  have always been close family members for most people in our nation. And if one of our family members is struggling, we care about him. We want to understand the reasons, we might feel angry and even disappointed. But in the end, it is still 'our Volkswagen' and we are longing for moral...

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