Vangardist Progressive Men's Magazine: The Pink Triangle Issue

Vangardist, a progressive men’s magazine in Germany, reclaimed the Pink Triangle symbol from its Nazi connotations to spark a global conversation about the freedom of LGBT people.

Campaign details

Advertiser: Vangardist MediaBrand: VangardistAgency: Serviceplan GermanyCountry: Germany

Campaign Summary

Eighty years ago, gay people were taken to concentration camps and marked with a Pink Triangle as a sign of their homosexuality. Today, gay people are still persecuted in over 70 countries and even taken to concentration camps. That is why Progressive Men's Magazine Vangardist reclaimed this symbol and made it the core of an integrated multi-channel campaign – turning the Pink Triangle from a symbol of death into a window of hope. We brought the symbol to TV, a special print...

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