Traffic Safety Research Center: The line that saves lives

Traffic Safety Research Centre, an organisation supporting traffic safety in Japan, launched a campaign to increase awareness of the risks of visually impaired people on trains and its tile invention.

Campaign details

Brand: Traffic Safety Research CenterAgency: simpleshow JapanCountry: JAPAN

Marketing context

As a combination of the two existing types, a new type of tactile pavement was created, which adds an extra inner line to the dotted tile type. By using this type of tile on platforms at train stations, visually impaired people who have lost their way will be able to quickly confirm the safe side of the platform, as the inner line is always facing towards the safe side.Furthermore, the new type is made of olefin type elastomer, making the tile sturdy...

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