T-Mobile: Next Gen

T-Mobile, a telecommunications brand, minimized consumer effort and increased web orders by creating a guided discovery shopping experience in the US.

Campaign details

Brand: T-MobileAgency: T-MobileCountry: USA

Marketing Context

Shopping for wireless has too long been massively over-complicated with needless detail, over-engineered combinatorics, and useless telecom jargon.

Campaign Planning

We work for you, so we needed to minimize consumer effort and decision-making. It needed to be radically simple and easy to move through the purchase path at the fastest pace possible. This led to us to empower, but with limits. We thought to give the consumer control over the experience and structured choice in the 'how' of interactions. We put them in the driver seat but...

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