Campaign details
Brand: The Roadster Life Co.Agency: Brave New World Communications Pvt. Ltd.Country: INDIA
Marketing Context
The campaign was preceded by a TVC that broke the fourth wall, inviting the viewers to fill a gap in the world – a place waiting to be filled by those who have not yet discovered the highway life. Around the same time, Roadster's newest collection, Freelander, required a new product catalogue. Instead of making another run-of-the-mill catalogue, we decided to create an experience, that also builds on the TVC. We wanted to reinforce the role of 'The Road'...