Campaign details
Brand: The Orange ProjectAgency: McCann Torre LazurCountry: USA
Marketing Context
Stigma surrounding suicide stops people from talking to one another. People are afraid to say they're struggling—believing no one understands. Some victims' families and friends are afraid to admit loved ones have committed suicide. Most companies and brands are fearful of attaching their name to a campaign about suicide, even its prevention. After two prior successful suicide prevention awareness campaigns, we wanted our third campaign to focus on reducing suicide in adolescents. The project began through a partnership with the Ideas Foundation, a...