The Coca-Cola Company: Royal Bliss launch

The Coca-Cola Company, a beverage manufacturer, launched a campaign in Spain to introduce its new premium mixer range, Royal Bliss.

Campaign details

Brand: Royal BlissAgency: Master for YouCountry: SPAIN

Marketing context

When Royal Bliss was launched, the tonic water category had taken off in Spain due to a boom in the popularity of gin and tonic. This phenomenon reinvented the business on the HORECA channel, providing new moments to drink it such as after work or after dinner, spearheading consumer trends in Spain. So in a market where tonic water mixers played a key role, the quest was to drive the sector and offer restaurateurs a wide range of varieties that would allow them to...

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