The Glenlivet: Squadron 70

This case study describes the Scottish whisky, Glenlivet, and a campaign in Canada to recognise and reward the loyalty of their Canadian enthusiasts, the Guardians, with a special whisky just for them.

The Glenlivet: Squadron 70

The Glenlivet brand fosters a loyal inner-circle of single malt enthusiasts known as The Glenlivet Guardians. We wanted to engage them, recognize their loyalty and grow the community so we set aside a special, single caskjust...

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