The Daily Show Investigates The Secret Life of Pets

Universal, a film studio, teamed up with The Daily Show to promote the release of The Secret Life of Pets 2 in the US by releasing a film that showed what pets really get up to when their owners aren't there.

Campaign Summary

The whimsical world of The Secret Life of Pets taps into the notion that every pet owner - or human companion, rather - has contemplated at one point: what do our pets do when we're away? The Daily Show may be the original fake news, but they've also done some hard-hitting investigative journalism in which they dive into things like w omen's movement, gun control and the history of civil rights. We teamed up with The Daily Show to uncover the one thing no one has been able to crack: the real secret life of pets.

Marketing Context...

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