Taiwan Star Telecom: Black Spot Campaign

Taiwan Star Telecom, the mobile carrier, changed mobile phone-using behaviour in Taiwan to help prevent Macular Degeneration (MD).

Campaign details

Advertiser: Taiwan Star TelecomBrand: Taiwan Star TelecomAgency: X-Line CoCountry: Taiwan

Campaign Summary

Due to the high popularity of unlimited data plans, Taiwan ranked World No. 1 of spending the longest time using the internet on mobile devices every day. It even caused large number of "Macular Degeneration" (MD, also call "Eye Cancer") patient to appear. T-Star, Taiwan's smallest mobile carrier, was supposed to encourage the public to use cellphones more to promote business, but, decided to launch the Black Spot campaign to help people prevent MD. After the campaign launched in...

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