Campaign details

Brand/Sponsor: Szlachetna Paczka

Title: Five Fake Films - a charity campaign against poverty

Campaign Cost: low-budget (under $100,000)

Campaign Scope: National

Advertising Agency: Biuro Podróży Reklamy

Product Type: A charity campaign against poverty

Campaign Start: 11/16/2015

Campaign Ends: 12/08/2015

Campaign Ran: Poland

Campaign Description: Uncovnentional brand and product advertising

Campaign Summary

11 top famous Polish actors & actresses took part in 5 fake campaigns for 5 cinema films to tell 5 true and moving stories, to absorb the media and to generate a natural buzz.

Marketing Context

Szlachetna Paczka is number one charity organization against poverty in Poland. In 2015 it received 12 500 000 USD in donations.

Campaign Planning