Szlachetna Paczka: Five Fake Films - a charity campaign against poverty

This case study explores how Szlachetna Paczka, a charitable organisation campaigning against poverty, launched a campaign in Poland to raise awareness of poverty within the country.

Campaign details

Brand/Sponsor: Szlachetna Paczka

Title: Five Fake Films - a charity campaign against poverty

Campaign Cost: low-budget (under $100,000)

Campaign Scope: National

Advertising Agency: Biuro Podróży Reklamy

Product Type: A charity campaign against poverty

Campaign Start: 11/16/2015

Campaign Ends: 12/08/2015

Campaign Ran: Poland

Campaign Description: Uncovnentional brand and product advertising

Campaign Summary

11 top famous Polish actors & actresses took part in 5 fake campaigns for 5 cinema films to tell 5 true and moving stories, to absorb the media and to generate a natural buzz.

Marketing Context

Szlachetna...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands