Brand/Sponsor: Szlachetna Paczka
Title: Five Fake Films - a charity campaign against poverty
Campaign Cost: low-budget (under $100,000)
Campaign Scope: National
Advertising Agency: Biuro Podróży Reklamy
Product Type: A charity campaign against poverty
Campaign Start: 11/16/2015
Campaign Ends: 12/08/2015
Campaign Ran: Poland
Campaign Description: Uncovnentional brand and product advertising
11 top famous Polish actors & actresses took part in 5 fake campaigns for 5 cinema films to tell 5 true and moving stories, to absorb the media and to generate a natural buzz.
Szlachetna Paczka is number one charity organization against poverty in Poland. In 2015 it received 12 500 000 USD in donations.