SPC: #MyFamilyCan

This case study describes how the Australian tinned fruit brand SPC leveraged labelling to fight a Hepatitis outbreak due to contaminated imports, under the #MyFamilyCan title.

SPC: #MyFamilyCan

Due to a batch of contaminated imports Australia was experiencing a Hepatitis outbreak, causing nationwide alarm about country of origin food labelling. While the nation debated, Australia's largest fruit processor and cannery went to...

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