Campaign Summary
SingleCut Beersmiths was founded on a love of hops and vinyl. Beloved in its native New York, the brewery was ready to take next the big leap - international distribution in Japan.
Faced with a small budget, one of the world's most expensive media markets (Tokyo) and an established craft beer culture, we had to find a smart way to introduce the brand to a completely new consumer group.
Our insight: Use mobile as the main media vehicle to lean into Japan's incredibly creative gaming culture and create a memorable and distinct drinking experience.
With that in mind,...