Royal Canadian Legion / HomeEquity Bank: Orders of sacrifice

Royal Canadian Legion, a non-profit Canadian ex-service organisation, and HomeEquity Bank, a chartered bank, worked together to launch World War II-era rations kits to encourage young people in Canada to support their veterans.

Banks
Canada
Strategy

Campaign Summary

As Canada's only bank devoted exclusively to seniors, HomeEquity Bank has long supported the Legion National Foundation, Canada's largest charity for veterans. But as the two world wars have faded from living memory, the Legion's mission...

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