Press Freedom: #DemandPressFreedom

Al Jazeera Media Network, an international state-funded 24-hour English-language news and current affairs TV channel in Qatar, launched the #DemandPressFreedom campaign to counter the Saudi-led blockade countries' demands to shut the network down.

Campaign details

Brand: Press FreedomAgency: www.aljazeera.comCountry: QATAR

Marketing context

As the campaign needed to appeal to audiences globally in order to gather solidarity for Al Jazeera, Al Jazeera managed to utilize its network of over 70 bureaus by featuring journalists from all across the globe, who came together in one video with one message: "Press Freedom". Additionally the campaign concept and script was built around the word 'Demands' which was trending in the news at that period of time as the deadline for the Saudi led blockade countries' demands for Qatar were almost up.

Campaign...

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