Campaign details
Brand/Sponsor: Plan.Net
Title: WhatsGerman
Campaign Cost: low-budget (under $100,000)
Campaign Scope: National
Advertising Agency: Plan.Net/Serviceplan
Product Type: Advertising
Campaign Start: 12/14/2015
Campaign Ends: 09/02/2016
Campaign Ran: German-speaking countries (GER, AUT, CH)
Campaign Description: Innovative use of media
Campaign Summary
SITUATION; More than a million refugees arrived in Germany in 2015. They left behind everything and spoke no German. They have to wait for an average of three months for a German course – but language is the most important thing for successful integration. IDEA; WhatsGerman is the first-ever...