Campaign details
Brand: PENNYAgency: Serviceplan Gruppe fuer innovative Kommnunikation GmbH & Co. KGCountry: GERMANY
Marketing Context
Sustainability is an essential topic for groceries and a big chance, too. The idea of replacing plastic bags with an alternative bag is a good case study for the press, but not the solution of a worldwide problem: groceries are not avoiding plastic because the customers still purchase a new bag every time they shop at the store. It is in PENNY's DNA to create unconventional campaigns so we created an unconventional solution to avoid buying new bags by...