Mucinex: #SuperSickMonday

Mucinex, the cold and flu medicine brand, inserted itself into conversation around the Super Bowl to increase engagement during peak flu season in the US.

Campaign details

Advertiser: Reckitt BenckiserBrand: MucinexAgency: McCann WorldgroupCountry: United States

Campaign Summary

Each cold/flu season Mucinex fights to regain the attention and consideration of consumers. But during the peak of the season (February), when people should be thinking about getting sick, national attention shifts to something totally unrelated to sickness—the Super Bowl. This effort used the biggest awareness event of the year in the US, that just happens to coincide with our season, to refocus people on Mucinex. We multiple media channels to create a surround sound effect and insert Mucinex into the...

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