Mission Impossible - Fallout: CGI Need Not Apply

Viacom, the multinational media conglomerate company, increased awareness of its new action film, Mission: Impossible - Fallout, in the US by emphasising its use of practical stunts.

Campaign details

Advertiser: Paramount PicturesBrand: Mission: ImpossibleAgency: Viacom VelocityCountry: United States

Campaign Summary

In today's movie universe, practical stunts are a rarity. So when a movie event like Mission: Impossible comes along, audiences are psyched to see how the franchise will one-up itself. Leaning into this conceit, we looked to reinforce the core message that this is a movie event focused on real death defying moments performed by the franchise's iconic star, Tom Cruise. But how do you do that without the film's lead star? Call in the cavalry courtesy of his stunt...

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