MINI: The Shortcut Billboards

MINI, the car brand, used interactive billboards to advertise the launch of its new MINI Connected service in Germany.

Campaign details

Advertiser: BMWBrand: MINIAgency: Serviceplan GermanyCountry: Germany

Campaign Summary

Drivers spend more than 50 hours in traffic jams every year. MINI Connected now helps them find the fastest way with Real-Time Traffic Information. We let pedestrians in Berlin experience this benefit for themselves. By fitting doors, ladders and stairs to special billboards, we created secure shortcuts for pedestrians that saved by to 12 minutes. People could i.e. cut short across a soccer field, climb a wall, pass through a fence and a brick wall passage. This is how thousands of pedestrians experienced...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands