Micra: A Micra Revolution

Nissan, the multinational automotive manufacturer, increased sales of its new Micra model in Ireland by positioning the car as one that should not be messed with.

Campaign details

Advertiser: NissanBrand: MicraAgency: In the Company of HuskiesCountry: Ireland

Campaign Summary

With Nissan Micra global sales tanking, Nissan, a multinational automotive manufacturer came close to killing off the Micra brand. A new design...