Mastercard: Sound of Priceless

Mastercard, a financial services corporation, launched The Sound of Priceless campaign to celebrate the Chicago Cubs', its sponsor, victory in the baseball World Series in the US.

Campaign details

Brand: Mastercard Agency: McCann New York Country: USA

Marketing Context

The curse hanging over the Chicago Cubs is the stuff of legend dating back to 1945. During game four of the 1945 World Series, a fan was asked to leave Wrigley Field because his pet goat's odor was bothering fans. While leaving the stadium, he suppos

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