Manforce Condoms: #ShutThePhoneUp

Mankind Pharma, the Indian pharmaceutical company, increased awareness of its Manforce Condoms product through a viral online video.

Campaign details

Advertiser: Mankind PharmaBrand: Manforce CondomsAgency: ADK-FortuneCountry: India

Campaign Summary

ShutThePhoneUp informed and intimidated people in equal measures. A hitherto undiscussed topic was brought to the forefront. It generated immense conversation and made everyone see Manforce in a new light. A brand that didn't shy away from asking a difficult question. The video that led the campaign went viral immediately and provoked discussions and debates across multiple online and offline platforms. It earnt free media worth millions and the subject became a point of discussion everywhere, from college campuses, to office cafeterias...

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