Lowe's #FixinSix

This case study demonstrates how Lowe's, a home improvement chain in the US, developed a new utility for a burgeoning social media platform to drive engagement with millennials.

Lowe's #FixinSix

As the second-largest home improvement retailer in the U.S., Lowe's has spent years developing its reputation as a trusted resource for project know-how and inspiration. However, to replace the aging Boomer population, we needed to find...