LifeStyles Healthcare: Publicly traded

LifeStyles Healthcare, a sexual wellness brand, drew awareness in Australia to the risk of catching an STI due to unprotected sex by comparing STIs to the stock market.

Campaign details

Brand: LifeStyles Healthcare Agency: FCB/SIX

Campaign Summary

Publicly Traded

A stock-market inspired, e-commerce platform for LifeStyles Condoms that uses compelling data visualization and an engaging discounting mechanic to create 1:1 relationships with consumers. Because STIs, like stocks, are Publicly Traded.

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