Campaign details
Brand: LifebuoyAgency: PHD ChinaCountry: CHINA
Marketing context
Unlike the majority of western countries' medical systems where people would go to a family doctor or general practitioner for more common ailments and illnesses, China's healthcare system funnels everyone into hospitals big and small. Due to the sheer volume of population, China's healthcare system provides only 5 doctors (including specialists) for every 10,000 children, three times less than in the USA, leading to an average waiting time of more than 3 hours. Alternatively, parents can shoulder a hefty fee to buy a "special care" appointment...