LG Centum System: Card stacking challenge

This case study explores how LG Centrum System, part of LG Electronics, a South Korean multinational electronics company, ran an international campaign across countries including Germany, France, Spain, Russia, the US and the UK, to launch its new washing machine.

Campaign details

Brand/Sponsor: LG Centum System

Title: Card stacking challenge

Campaign Cost: $1-5 million

Campaign Scope: INTERNATIONAL – Standardized format

Advertising Agency: Krema Worldwide

Product Type: Washing machine / Home appliances

Campaign Start: April 4th, 2016

Campaign Ends: November 30th, 2016

Campaign Ran: Germany, France, Italy, Spain, UK, Sweden, Netherlands, Korea, US, India, Russia, China, Canada, UAE, Taiwan, Australia, Indonesia, Saudi Arabia, Vietnam, Colombia, Mexico, Chile, Singapore, Turkey, Thailand

Campaign Summary

To launch new Centum System Washing Machine globally and demonstrate that this machine had significantly reduced vibrations and noise levels,...

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