League Against Cancer: If you're outdoors, you need to protect yourself

League Against Cancer, an NGO working to prevent cancer, collaborated with 55 brands to put messages about the importance of wearing sunscreen on the most viewed and most expensive billboards in Peru.

Campaign details

Brand: League Against CancerAgency: McCann Lima

Campaign Summary

And for that we convinced every single brand to agree to put sunscreen on the most viewed and expensive billboards in Peru.

Located on the South Pan-American Highway, which leads to the most visited beaches.

We managed to convince Coke and also Pepsi. Nike and Adidas.

55 big brands joined the cause and gave us a space in their precious Billboards for the whole summer.

Marketing Context

Peru's not on the list of countries with the most hours of sunlight, nor is it one of the hottest,...

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