Laut gegen Nazis: #unfollowme - the hashtag against hate.

Laut gegen Nazis, an initiative against growing right-wing extremism, discouraged hate comments in Germany by partnering with influencers and getting them to take a stand by telling extremist followers to unfollow them.

Campaign Summary

Hate speech is on the rise in social media. In particular, influencers accounts have become the perfect place for right-wing extremists to spread fear and intolerance - all it takes is one hateful comment under a popular post. So in 2018, the NGO Laut gegen Nazis mobilized more than 100 influencers to challenge such practice, by sacrificing their most important currency: their followers. With posts generated at unfollowme.org, these influencers pleaded to their extremist fans: unfollow me. Others were inspired by the initiative, leading to more than 40.000 posts tagged with #unfollowme on Instagram, Twitter and...

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