Korea Post: Mail old meds

Korea Post, South Korea’s postal service, and the Korean Pharmaceutical Association, an organisation representing Korea’s pharmacists, teamed up to make it easier for people to dispose of expired medicines in an environmentally friendly way.

Campaign Summary

Among OECD countries, SouthKorea is ranked Top2 on recycling rate (59%). However, 55% of Koreans replied that they just throw away un-used medicines in the trash or flush them down the drain. 36% said they just leave it somewhere in the house. Then it can lead to drug abuse in the household or pollute the soil or drinking water.

We found an easy and effective way to raise awareness and educate the public on the consequences when medicines are disposed unproperly. We found the answer in the 'medicine envelope.' In South Korean pharmacies, they prescribe the medicines in...

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