Kaspersky Lab: The Data Dollar Store

Kaspersky Lab, a cybersecurity business, encouraged people in the UK to protect their data by turning personal data into a currency.

Campaign details

Brand: Kaspersky LabAgency: RYCountry: UNITED KINGDOM

Campaign Summary

  • The brief:  Kaspersky Lab is a cyber security business providing products that help people protect themselves and their data online. It's a massive global organization, but UK brand awareness was low. Kaspersky Lab wanted to address this with a creative idea – it had to engage 21- to 35-year-old professionals, generate positive news around the Kaspersky Lab brand, and make the most of a limited budget. 
  • The insight: We needed to make people want to protect their data – then position Kaspersky Lab...

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