Campaign details
Brand: Kaspersky LabAgency: RYCountry: UNITED KINGDOM
Campaign Summary
- The brief: Kaspersky Lab is a cyber security business providing products that help people protect themselves and their data online. It's a massive global organization, but UK brand awareness was low. Kaspersky Lab wanted to address this with a creative idea – it had to engage 21- to 35-year-old professionals, generate positive news around the Kaspersky Lab brand, and make the most of a limited budget.
- The insight: We needed to make people want to protect their data – then position Kaspersky Lab...