Illuma Organic: The green parents' data farm

Illuma Organic, a formula milk powder brand, launched The Green Parents' Data Farm campaign in Hong Kong to reach premium mums and market its new organic milk powder.

Campaign details

Brand: Illuma OrganicAgency: OMD Hong KongCountry: HONG KONG

Marketing context

Illuma Organic is a new organic milk powder launched in Hong Kong. The existing market of organic formula is small compared with the total milk powder market,...