IKEA: The Great Sleep

This case study describes how IKEA encouraged customers in Germany to think about their lives in a way that would promote the everyday relevance of the brand.

IKEA: The Great Sleep

At the start of the new fiscal year in late summer 2014, IKEA introduced a new annual topic. Bannered "Where good days start", IKEA encouraged people to give both their bedrooms and their bathrooms the attention they deserve but weren't...

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