Title: You Are Alive. Do You Remember?
Campaign Cost: $5-10 million
Campaign Scope: standardized_format
Advertising Agency: HEIMAT, Berlin
Product Type: Brand Campaign
Campaign Start: 03/19/2016
Campaign Ends: 05/01/2016
Campaign Ran: Germany, Austria, Switzerland, Check Republic, Luxembourg, The Netherlands, Slovakia, Romania
Campaign Description: brand identity building
In today´s digital world, people easily forget about the analogue reality and haptic experiences. HORNBACH, as the quintessence of authentic, physical gardening experiences, wanted to remind the people of the satisfying experiences while working on a backyard project. Our TV commercials focus on the ambivalence that DIY 'looks' uncomfortable, but 'feels' pleasurable. Although our hero violently tumbles through nails and stones, he's loving every moment of it. Online we enable sensory experienced online shopping. HORNBACH reanimated sensual DIY memories, which significantly improved the brand's profile.
- +10pp "This is a brand that shares a true passion for DIY"
- +10pp "This is a brand that is a true authority when it comes to DIY" The positive resonance resulted in unbelievable results.
- 17Mio€ Earned Media
- +17% in intention to visit
- +16% purchase intention
- +27% in gardening items.