Hornbach: Man Cave

This case study explores how HORNBACH, a German DIY store, launched a campaign centred around the idea that everyone needs a place to retreat, which ran in Germany, Austria, Switzerland, the Netherlands, Sweden, the Czech Republic and Slovenia.

Campaign details

Brand/Sponsor: Hornbach

Title: Man Cave

Campaign Cost: standardized_format

Campaign Scope: international_core

Advertising Agency: HEIMAT, Berlin

Product Type: Brand Campaign

Campaign Start: 01/26/2016

Campaign Ends: 03/04/2016

Campaign Ran:Germany, Austria,...