Head & Shoulders: Say it proud!

Head & Shoulders, a hair care brand, launched a humorous campaign in Indonesia which focused on common mispronunciations of the brand’s name.

Campaign details

Brand: Head & Shoulders Agency: Ambilhati

Campaign Summary

Our idea to make a mispronunciation campaign start by partnering with the international movie star that logically shouldn't have any problem with English pronunciation: Joe Taslim, as our new brand ambassador. (starred in Fast & Furious and Star

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