HBO: Suited/UNTAGGED Partnership

This case study explores how HBO, an American premium cable and satellite television network, launched a regional campaign in the US to promote its documentary series, 'Suited', which follows tailors who help find suits for gender non-conforming and transgender clients.

Campaign details

Brand/Sponsor: HBO, Suited

Title: Suited/UNTAGGED Partnership

Campaign Scope: Regional

Campaign Cost: low-budget (under $100,000)

Advertising Agency: HBO Multicultural

Product Type: Television, documentary

Campaign Start: 06/09/2016

Campaign Ends:0

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands