Harry Rosen: Green screen shirt

Harry Rosen, a menswear retailer, launched a shirt in the same shade as a green screen through an exclusive social media contest to allow men in Canada to change their style with the click of a button while working from home.

Campaign Summary

The Green Screen Shirt, the only shirt that never goes out of style.

While working from home, men everywhere were struggling with what to wear. Harry Rosen, one of North America's largest menswear retailers, helped them during lockdown by creating the Green Screen Shirt. In Pantone 354C, it's the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. Launching on social, it quickly gained traction becoming the brand's best performing campaign to date. During a time when the fashion category was trending down, this digital...

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