Harbin Beer: Happiness Without Borders

This case study explores how Harbin Beer, a leading beer brand produced in China, initiated a worldwide campaign by connecting sportsmanship, in relation to the Olympics, with a celebratory beer.

Campaign details

Brand/Sponsor: Harbin Beer

Title: Happiness Without Borders

Campaign Cost: $100,000-$1 million

Campaign Scope: international_core

Advertising Agency: BBH China Ltd.

Product Type: Alcoholic Beverage

Campaign Start: 08/16/2016

Campaign Ends:08/21/2016...

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