Google: ViacomCBS Late Night Program Integrations

Google, a technology company, launched an international campaign to drive mass awareness for the release of its 'Year in Search' brand creative and drive video views for each late-night show segment.

Campaign details

Brand: GoogleAgency: Velocity

Campaign Summary

Every holiday season since 2010, Google turned our questions into a time for reflection, owning the year-end moment more than any other brand with 'Year 'n Search.' In 2020, Google Trends data showed people asked "why" in 2020 more than ever before and tapped ViacomCBS' two powerhouse late night shows: The Daily Show with Trevor Noah (temp title: The Daily Social Distancing Show with Trevor Noah) and CBS' The Late Show with Stephen Colbert (temp title: A Late Show with Stephen Colbert) to bring their messaging to life and encourage...

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