Goldfish Crackers: Feeding imagination

Goldfish Crackers, a snack brand, launched a campaign in Canada to unlock the emotional relationship that can sustain brand preference, increase relevance and brand equity and increase net sales growth.

Campaign details

Brand: Goldfish® Crackers Agency: Zulu Alpha Kilo

Campaign Summary

In 2021, Goldfish Crackers took on the challenge to unlock the emotional relationship that could sustain brand preference in a crowded category and turned snack time into imagination time by helping kids see the unlimited potential of their own creat

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