Campaign details
Brand/Sponsor: German Rail (Deutsche Bahn)
Title: This Time is Yours
Campaign Cost: $10-25 million
Campaign Scope: National
Advertising Agency: Ogilvy Germany
Product Type: German Rail (Deutsche Bahn)
Campaign Start: 01/25/2016
Campaign Ends: 12/31/2016
Campaign Ran: Germany
Campaign Description: brand repositioning or restaging
Campaign Summary
People in Germany should be made aware of what they are actually buying when they choose to travel with German Rail (Deutsche Bahn). They are not only buying a train ticket. And they are not only travelling from A to B. They receive something...