Campaign details
Brand: General Motors Certified Pre-OwnedAgency: MRM
Campaign Summary
Better used vehicles make for better stories. So, we pulled out all the story-telling stops with this Certified Story Time campaign. But with so many benefits, it can be a mouthful to explain. So we used that to our advantage by telling titillating tales in the most dynamic way. Our syrupy smooth lip-synced dialogue, eye-popping backdrops, and full cast of quirky characters lead you to a true Happily Ever After.
Marketing Context
Nearly half of all auto purchasers are unfamiliar with Certified Pre-Owned (CPO) vehicles. With the...