First Love Foundation: The Sending Machine

First Love Foundation, a non-profit organisation, simplified the donating process in the UK by creating the Sending Machine, a digital vending machine that sends food straight to the food bank instead of dispensing it.

Campaign Summary

A UK food poverty crisis has led to a rise in food bank use putting a strain on their already fragile donation system - they often receive a surplus of certain products and a perilous shortage of others.

We wanted to help.

Using technology and data we wanted to make donating food smarter and more efficient. We created the 'Sending Machine' - a digital vending machine that doesn't dispense food but sends it straight to the food bank.

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