Every Kiwi Vote Counts: Meddle in the New Zealand election

Every Kiwi Vote Counts, a non-partisan initiative to encourage overseas voter participation, encouraged New Zealanders (Kiwis) living abroad to vote in the New Zealand election.

Campaign details

Brand: Every Kiwi Vote Counts Agency: Special

Campaign Summary

This is the story of how an unknown entity with a micro-budget used powerful strategic insights to mobilise dismally participating overseas New Zealanders (known as 'Kiwis') to vote in New Zealand's 2020 national Election.